Customer background and pain points: Central air conditioning has an order value of twenty to thirty thousand yuan, with decisions following renovation timelines. Stores rely on waiting for customers to walk in, and they can't produce a single decent piece of online content
Customer Profile: Central air conditioning / home appliance dealers (brand regional agents, HVAC stores), with high order values (20,000–30,000+ yuan), heavy offline service (survey, design, installation, after-sales), mainly using Douyin and WeChat Channels for customer acquisition, relying on "real-person on-camera oral broadcast + store live shots" for content seeding, with demand for multi-store matrix account volume deployment.
Core Pain Points: High live-shoot threshold — host on camera, store set design, professional camera positions, editing and packaging, the whole set costs several hundred to over a thousand yuan per piece, and dealer stores simply don't have a content team; policies can't be explained clearly — national subsidies, factory subsidies, and store subsidies stack across multiple discount layers into a flat price, relying on sales to explain one order at a time, and a single comment section question like "how much exactly" can't be handled; decision points can't be explained thoroughly — what customers truly care about is "how much includes installation, how to claim subsidies, whether the brand is reliable, whether my home can install it," and generic product footage simply can't drive orders; material volume can't keep up — one model can only produce one or two pieces of content, leaving matrix accounts short on supply and no ammunition for concentrated volume deployment during peak season.
Solution: DKS AI turns "one outdoor unit" into "a batch of oral broadcast sales videos"
Precise Content Generation: Batch-enter the product's commercial information (brand, series, tonnage, energy efficiency, price, subsidy policy, installation service), and AI directly generates vertical finished videos with "real-person on-camera oral broadcast + price sign + selling point subtitles" — the 44-second video you're watching now came out of this process: century-old brand endorsement → 8–21 ton refined series outdoor units, fast cooling and fast heating, dual-system heating and cooling, filtering air impurities → Grade 1 energy efficiency + price sign ¥39,800 crossed out and dropped directly to ¥29,800 including standard installation → factory subsidy + store subsidy + national subsidy for an additional 500 yuan deduction → tap the TikTok Shop link to claim coupons and order, with the complete sales chain covered in one video, no need to book someone on camera or start up a camera to shoot.
Script Model Switching: One model can switch between multiple script models with one click — price impact type (flat price direct-drop comparison), subsidy guide type (how to stack and claim national, factory, and store subsidies), brand endorsement type (century-old York, international quality certification), dual-system explainer type (heating and cooling in one, air conditioning and underfloor heating in one unit), and installation service type (worry-free, effort-saving, time-saving, standard installation with no added items). One piece of material becomes five sets of content, with hooks for renovation enthusiasts, replacement buyers, and price comparers alike.
Mass Production and Distribution: Batch-generate 20 vertical 9:16 videos at once, export directly according to TikTok / YouTube Shorts specifications, attach TikTok Shop links and guide coupon claims in the comment section, fill multiple store matrix accounts on the same day, and swap in new content the same day promotional policies change.
Implementation results: From "stores waiting for walk-ins" to "TikTok Shop taking orders"
Capacity Improvement: Material output goes from "waiting days for shooting and editing" to "usable the same day," with a minimum of 20 pieces per batch, no more supply shortages across multi-store matrices, and per-piece cost reduced to one-fifth of the original.
Content Precision: Scripts target the core closing points of central air conditioning (price, subsidies, brand, energy efficiency, installation) one by one, with each video taking one angle, and price signs and subsidy policies directly shown in subtitles, so customers don't have to guess or ask; testing shifts from "going by feel" to "looking at data."
Customer Acquisition Loop: Short video TikTok Shop coupon claims / comment section lead capture → customer service or store handles measurement and quotes → in-store signing and installation. The high-order-value HVAC business runs through the closed loop of "online seeding + offline service." As video volume rises, calls booking home measurement rise accordingly.
