Customer background and pain points: Seasonings launch quickly and materials are consumed heavily, so content capacity can't keep up with the business.
Customer Profile: A certain marinade brand, mainly focused on household cooking marinades (small yellow sachets, suitable for chicken wings, barbecue, home-style dishes, and more), following a "low order value, high repurchase" fast-moving seasoning route. The target audience is the 25–45 household cooking crowd and food enthusiasts, mainly mothers who love cooking and young people who gather or barbecue on weekends, with decisions relying on word-of-mouth and trust of "others have used it, so I'll buy it too."
Core Pain Points: Fast new launches, materials can't keep up. There are many flavor and specification SKUs, and each new launch requires re-shooting and re-editing. External shoots and influencer schedules can't keep up with the new launch rhythm, and once content breaks down, search and recommendation traffic drops. Per-piece shooting costs are high. Seasoning seeding relies heavily on "real person on camera + live kitchen shoot + cooking process," and each video requires set design, on-camera appearance, and close-up shots of pan-frying and grilling, with per-piece costs running from several hundred to over a thousand yuan, making volume deployment unaffordable. Selling points can't be organized into a system. "Always repurchasing, rich flavor, natural, reliable quality, long-lasting aftertaste" are actually strong selling points, but they're scattered across packaging and detail pages, never turned into a content structure of "one video, one complete persuasion chain." Content and conversion are disconnected. After the video is done, ad delivery, product links, and scripts still need to be prepared separately, and there's a missing complete closing link between seeding and ordering, so good content can't retain viewers.
Solution: A 15-second video that covers "suspense — endorsement — comparison — selling points — action" in one go.
Precise Content Generation: Operators enter marinade product information into DKS (category, applicable dishes, core selling points, target audience, usage scenarios), and the system generates a complete short video script following the structure of "establish suspense first, then provide trust, and finally close with conversion," producing a single vertical video of about 15 seconds: opening with the suspense hook "the secret to delicious cooking," then using "I've used so many marinades, and only this one is the one I always repurchase" to complete the trust endorsement, using "some marinades have a one-dimensional flavor, but this one is rich" for competitor comparison, converging on "natural, reliable quality, long-lasting aftertaste," and finally landing on the immediate conversion call "if you love food too, hurry and buy a bag to try."
Script Model Switching: Apply multiple script templates for the seasoning industry, and mass-produce the same product from different angles to ensure content is not repetitive.
Mass Production and Distribution: Enter product information once and batch-produce videos by template, export in 9:16 vertical format, and directly deploy to TikTok; produce multiple pieces of material from different angles for one product, usable for short video feed advertising, product card links, and detail page video slots, with content fully ready on the day of new product launch.
Implementation results: From "waiting for schedules to shoot materials" to "enter information and get videos."
Capacity Improvement: From "one video per product, waiting for external shoots and influencers" to batch production by template, with content ready on the day of new launches; eliminating set design and influencer costs, the marginal cost per piece approaches single digits.
Content Precision: Selling points go from being scattered across packaging and detail pages to a complete persuasion chain within 15 seconds covering "suspense — trust — comparison — selling points — action" without missing a beat. Each video speaks to one clear consumption reason, with content angles (suspense / repurchase / comparison / scenario) divided by template and non-repetitive.
Customer Acquisition Loop: Batch volume deployment ensures exposure density, repurchase endorsement builds trust, direct selling points provide the reason, and the ending "hurry and buy a bag to try" gives a clear action, directing seeding straight to TikTok Shop and product card orders, linking content — ad delivery — conversion into one closed loop.
