Customer background and pain points: The instant beverage category is severely homogenized, selling points are scattered in the ingredient list, and scenarios can't stand out
Customer Profile: A certain grain instant beverage brand, mainly focused on strip-pack instant soy milk (20g small strips, instant soy powder >70%, isomaltooligosaccharide >20%, with matcha powder and barley grass powder added, multiple servings per box), following a "healthy alternative, low burden" light meal instant beverage route. The target audience is young women aged 18–35 who pay attention to figure management — fitness-disciplined crowds, early-rising office workers, and the group of heavy milk tea users who want to "swap out milk tea." Their decisions rely on three things: clean ingredient list + smooth and tasty + suitable scenario.
Core Pain Points: The category is highly competitive, and selling points are homogenized. In the soy milk powder / instant beverage category, everyone says "healthy, no additives, low sugar," and although the product clearly has a differentiated formula of "soy powder >70% + matcha + barley grass powder," it can't convey a memorable point and gets drowned out among a pile of similar-category materials. Selling points are scattered and can't form a persuasion chain. Soy aroma, matcha aroma, high protein, dietary fiber, cold-water instant dissolving… all the selling points lie in the ingredient list and detail page, never turned into a content structure of "one video, one complete reason," and users can't remember any "reason to buy it" after watching. If scenarios can't stand out, there's no consumption moment. Without a specific drinking scenario, an instant beverage product is just "a pack of powder": when to drink it, what it replaces, why buy now — lacking a clear consumption reason, conversion hangs in the air. Material capacity can't keep up with the volume deployment rhythm. Strip-pack instant beverages have many flavor and specification SKUs, and relying on real-person live shoots + influencer schedules to produce one by one means material consumption for new launches and ad delivery can't keep up, and good selling points can't be tested for viral angles.
Solution: A 28-second video that covers "substitution — scenario — flavor — ingredients — action" in one go
Precise Content Generation: Operators enter matcha soy milk product information into DKS (category, ingredient selling points, target audience, drinking scenarios), and the system generates a complete short video script following the structure of "establish substitution first, then provide the scenario, and finally close with conversion," producing a single vertical video of about 28 seconds: opening with the substitution-style hook "for a summer-worthy look, girls should all swap their milk tea for this" to tap into the milk tea alternative mindset, using "early rise during self-discipline periods, a cup of matcha soy milk" to establish the drinking scenario, using "the moment you open it, a rich soy milk and matcha aroma," "silky and rich taste," and "soy aroma blended with matcha aroma" to achieve flavor sensory seeding, using "matcha powder added to the ingredient list," "full of protein and dietary fiber," and "instant dissolving even in cold water" as ingredient and convenience endorsements, then using "really great paired with fruit and bread for breakfast" to bind the product into daily dining tables, and finally closing with the call to action "all you self-disciplined folks, go try it now."
Script Model Switching: Apply multiple script templates for the instant beverage industry, and mass-produce the same product from different angles to ensure content is not repetitive.
Mass Production and Distribution: Enter product information once and batch-produce videos by template, export in 9:16 vertical format, and directly deploy to TikTok; produce multiple pieces of material from different angles for one product, usable for short video feed advertising, product card links, and detail page video slots. Content can be fully ready on the same day for new launches and seasonal switches (such as summer alternatives and winter warm drinks).
Implementation results: From "selling points lying flat in the ingredient list" to "one video clearly explaining the reason to buy it"
Capacity Improvement: From "one video per product, waiting for live shoots and influencers" to batch production by template, with content ready on the day of new launches; eliminating set design and influencer costs, the marginal cost per piece approaches single digits, and the same product information can quickly derive multi-angle materials for alternatives / scenarios / ingredients for A/B testing.
Content Precision: Selling points go from "lying flat" in the ingredient list to a complete persuasion chain within 28 seconds covering "substitution — scenario — flavor — ingredients — action" without missing a beat. Each video speaks to one clear consumption reason, with content angles (alternatives / sensory / ingredients / scenarios) divided by template and non-repetitive.
Customer Acquisition Loop: The substitution opening lowers the barrier to trying, sensory seeding sparks the desire to taste, ingredient endorsement builds trust, the breakfast scenario provides the drinking moment, and the ending "all you self-disciplined folks, go try it now" gives a clear action, directing seeding straight to TikTok Shop and product card orders, linking content — ad delivery — conversion into one closed loop.
