Customer background and pain points: One product needs to cover multiple markets, and both materials and localization are stuck on manual work
Customer Profile: A cross-border e-commerce merchant in the sun protection category, with Southeast Asia as the main battleground, operating on both TikTok Shop and Shopee. Each new launch includes 5–10 products, and one product needs to be deployed simultaneously across multiple sites such as Indonesia, Malaysia, and Vietnam. The team is small — with no in-house editor and no in-house small-language operations, the entire chain of material shooting, editing, and translation is outsourced.
Core Pain Points: The localization chain is too long. Chinese scripts need to be converted to Indonesian, oral broadcasts proofread, and subtitle timelines aligned one by one, and by the time one round comes back, the local campaign window has already passed. Cross-border e-commerce inherently relies on "more materials, more angles, fast elimination" to produce viral hits, but with per-piece payment and per-day scheduling, the selling point angles you want to test can only be cut in half. Outsourced translation tends to be "word-for-word," translating "SPF 50+" accurately but failing to convey the scenarios local consumers truly care about — sun protection causing acne, and stuffiness, heat, and sweating while wearing a mask.
Solution: Enter once, produce videos in multiple languages, export by platform
Precise Content Generation: Selling points no longer rely on editors "cutting by feel," but are broken down into a structured chain. The way this 15-second finished video is organized is the standard structure generated by AI.
Script Model Switching: For the same product, switching one template gives another entry angle, with no need to rethink the creative.
Mass Production and Distribution: Enter the 5–10 SKUs for the current launch all at once, with no need to create tasks one by one. Each product is generated with multiple templates, producing 20 pieces at a time, covering all testing needs. Scripts and subtitles are generated directly in the target market's language, with no more waiting for external translation. Export in 9:16 vertical format for direct deployment to TikTok Shop / Shopee, eliminating secondary adaptation.
Implementation results: From "waiting for outsourcing schedules" to "deployable the same day"
Capacity Improvement: Material delivery goes from "waiting days for outsourcing" to "usable the same day" — new products can be fully stocked with materials for testing on the day they launch. Per-piece cost drops significantly, and the same budget can test more styles and angles.
Content Precision: Multilingual scripts and subtitles are generated directly for the target market, speaking to the scenarios locals truly care about (cooling, breathability, no stuffiness), rather than translation-ese. It shifts from "translating correctly" to "speaking persuasively."
Customer Acquisition Loop: Material supply volume determines testing efficiency, and testing efficiency determines hit rate. Once the loop runs through, it forms a positive cycle: batch video production → multi-angle testing → data feedback → eliminate low-performing angles and scale up high-performing templates → batch video production again. Operators' energy also returns to product selection and ad delivery strategy, rather than chasing translations and aligning subtitles.